|
|
|
Dear Bruce,
Notes are
attached. Please feel free to change/add interviewees or change targeted
segments. But, keep only three segments for interviewing. The
only important other limitation is that interviewees should be ONLY
end-customers (either in long or short run), not experts or any kind of
intermediaries. I think that we can interview nine people in the period of 1-2
weeks.
Regards
Aleksandar
++++++++++++++++++++++
MARKET ANALYSIS
1) Qualitative Analysis
Overview of all potential segments: Education, Investment Banking, Software,
Consulting, Legal, Medical.
Interview targets: schedule 3 segments x 3 people interviews
Focus: Interview potential end-customers, do not focus on experts and/or
investors.
Interview Format: open-ended questions, no customer guiding, just listening
length 30-45 min. 5min introductory presentation of the idea
followed
by the questions: What do you think? How can you
use this?
Seg 1: Education
Dick Lorison, MIT
John Levy, HBS Publishing
CTO, University of Phoenix
Seg
2: Software
Intuit software
HP (?), Cisco, Sun
Seg 3: Medical
Rubinson
NE Journal of Medicine
One doctor or Pharma representative
Create customer's need tree.
2)
Product design based on tree/Market Definition
3) Market sizing/Estimates of adoption
|
